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BA. Graduate in Management of Business and Technology - Barcelona
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Objectives
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The International Bachelor of Business Studies will provide students with the necessary knowledge and technical skills to understand the modern World of business, preparing them for a future of professional success. The aim is to offer students a setting for analysis, in order to be able to conceive the World and solve problems- independently of the industry, career or country they come from or where they are.
The International Bachelor of Business Studies provides the student with a complete personal and professional, educational experience, at undergraduate level. The Program specifically involves:
- Understanding of the contemporary business environment
- Appreciation of the role of business in society
- Knowledge and experience of cross-cultural differences
- Development of research techniques and analytical evaluative skills in multi-disciplinary fields
- Enhancement of interpersonal skills and teamwork abilities
- Practical experience in the working world and networking opportunities
- The chance to study in another country
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The characteristics and distinguishing focus of the undergraduate course are the following:
- Globalization of business and the impact of management in multinational contexts: cultural differences, open flow of capitals, wide communication and interests networks, and an increasingly technological setting, etc., make it necessary to design an academic programme with contents in these areas.
- The technological character of the economic and business system makes it necessary to take into account the impact of technologies in the business world. It is necessary to include them within the syllabus: as sociological knowledge, as an element of support to management, as a tool for the coordination of processes, as an element to assess the impact of investments and their return… The incorporation of technologies means a better use of business resources, better knowledge of tools and a better understanding of decision mechanisms. These characteristics mark the difference between a traditional degree and a degree with a high content of internationalisation, which responds to the needs of companies, local or multinational.
- An international training cannot be conceived without the inclusion of the areas of sustainability and use of materials along a value chain, given the implication of the different providers in different points of the planet. The knowledge of international regulations on these matters, as well as the impact of the European Union as a world leader in the legal and regulations area, imply important skills and knowledge for the training of future generations of executives. This perspective is clear in the Graduate course presented.
- The particular conditions of Marketing at a global scale and the selling circuits of any area of products or services, make it necessary to include Marketing subjects at a global level. The world scale condition justifies the special attention given to technological aspects, such as the use of TIC, information systems, funds transfer and communication, use of internet and telephone as tools for contacting clients….
- The undergraduate course presented includes specific and unique traits which distinguish it from other training offers, in response to the needs of society and the business world:
- INNOVATION
- ENTREPRENEUR SPIRIT
- NEW TECHNOLOGIES AS A MOTOR OF CHANGE
- INTERNATIONAL CHARACTER AND GLOBAL VIEW
- ETHICS: RESPONSABILITY AND SOCIAL COMMITTMENT
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Career Development
Job Search and Career Development Service |
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